The Drive Forward Podcast available at Half-Way Motors Nissan Thunder Bay Ontario

The Drive Forward Podcast with Marcus Luft provides the audience with a behind-the-scenes look at life in a medium-sized, family-owned and run, business. Some episodes are simply talks about life in the dealership while others have guests including front-line staff, managers or customers that have undertaken interesting ventures and projects, talking about a variety of subjects. Coming in as an outsider to both the city and the family run business (as the in-law), the podcast takes listeners through the challenges, victories and hopefully provides the occasional laugh. 

 

THE DRIVE FORWARD: EPISODE #4 - SATURDAY SALES MEETING

Wednesday, May 3, 2017

 

Every Saturday morning we meet with the Sales Team for our 45-60 minute long weekly sales meeting. The usual topics include the weeks progress, which clients are going to buy, wins and losses for the week and general housekeeping. Often we will dive deeper and discuss items a bit more in depth. In this episode we talk about the importance of keeping in touch on the phone and how to work your database to find clients that are in the market. 

LISTEN ON iTUNES HERE: iTUNES

LISTEN ON SOUNDCLOUD HERE: SOUNDCLOUD

 

THE DRIVE FORWARD: EPISODE #3 - BRAD FOLINO & CLAUDIO PIETROBELLI

Thursday, April 27, 2017

 

Our Used Car Manager, Brad Folino, and Parts Manager, Claudio Pietrobelli, sit down with me and pitch me on the idea of sponsoring the autocross slalom racing this year. Listen in as we talk about what we could do to maximize our exposure and to bring the most value to the club and the racers. We get asked for sponsorship on a daily basis, but we have multiple staff involved and racing is a part of the Nissan and Half-Way Motors heritage.

LISTEN ON iTUNES HERE: iTUNES

LISTEN ON SOUNDCLOUD HERE: SOUNDCLOUD