Celebrating Our Grand Re-Opening!

Blog Sep 17th, 2025

The grand re-opening of Half-Way Motors Nissan was an intimate gathering filled with friends, family, long-time business partners, community supporters, and our incredible team. Standing in our beautiful new, cutting-edge facility, we were reminded of how far we’ve come — and how none of it would have been possible without all of you.

🙏 To our families: thank you for your constant love and encouragement, especially to the spouses who support our team behind the scenes.
🙏 To our staff: thank you for your tireless dedication and the pride you bring to your work every day.
🙏 To our community: thank you for believing in us and standing by us over the decades.
🙏 To our business partners and associations: thank you for walking alongside us on this journey and sharing in our vision for Thunder Bay’s future.

Over the last five years, we’ve invested millions into our Half-Way Motors operations across the city. We believe in Thunder Bay, and we are proud that our state-of-the-art facilities now reflect the professionalism, expertise, and level of service our team has achieved.

We were honoured to have Ken Boshcoff and Councillor Kasey Etreni join us to present a certificate on behalf of the City, as well as senior leaders from Nissan who shared their words of congratulations.

And in a moment that meant so much to us, our charity of choice, Our Kids Count, announced the launch of their $2.7M capital campaign. We are proud to contribute $125,000 toward their efforts to strengthen families in our community.

From the bottom of our hearts, thank you to everyone who has been part of our transformation. The list is too long to name, but please know your support has carried us here.

Here’s to the next chapter — together. ❤️